About James Tanner

I’m an Arizona native who believes success is measured by how we serve others. Faith, family, and freedom are the foundation of my life, and I do my best to lead with a servant’s heart in everything I take on.

My career has taken me through sales, training, marketing, public relations, political strategy, and public service. I’ve built brands, trained teams, and helped leaders communicate their message with clarity. I proudly support law enforcement and the people who protect our communities.

Today, I divide my time between helping families secure their financial futures through life insurance, mentoring entrepreneurs, and consulting for political candidates and organizations. My goal is simple — to serve first, teach what I know, and create results that matter.

I married my amazing wife Afton in 2008. Together we built our own version of The Brady Bunch with six children. One of our sons is a U.S. Marine veteran, and another is preparing to serve in the Arizona National Guard. We are also blessed with two grandchildren who bring constant joy and purpose to our lives.

When I’m not working, I love spending time with my family, tackling home improvement projects, and training in boxing, Krav Maga, and firearm tactics. My two Rhodesian Ridgebacks are my best friends and loyal companions, and they remind me every day to enjoy the simple moments in life.